Sustainable style in Oscar 2012

The red carpet has opened for the 84th Annual Academy Awards, the biggest night in Hollywood and in fashion. This year a lot of  Hollywood  stars vote Eco-friendly fashion. Let's take a look in the Green Carpet Challenge.

Meryl Streep

Maryl Streep the big winner of the night chose to wear an amazing gold eco gown made from Lavnin for the Green Carpet Challenge. Livia Firth were a Valentino Haute Couture which was custom made from recycling polyester from plastic bottle and Colin Firth selects for one more time the sustainable style by wearing Tom Ford wool tuxedo and he join the GCC.

Colin Firth and Livia Firth

Kenneth Branagh and his wife Lindsay

 Supporting Actor nominee Kenneth Branagh and Damian Bichir both were Ermenegildo Zegna for Green Carpet Challenge.

Damian Bichir and Stefanie Sherk

Hollywood and designers are Eco-friendly sensitive or that sustainably style helps them to increase their image?


A large number of customers show increased environmental awareness and a preference for green firms and their product, revealing their willingness to purchase and pay more for environmentally friendly product/service( Manaktola and Jauhari, 2007 ). A recent research done by the Athens Laboratory of Research in Marketing in collaboration with the Center of Sustainability about green marketing found more than 92% of consumers has a positive attitude towards the companies that are sensitive on environmental matters (Papadopoulos et al., 2009). In addition to this the luxury brands knows very well how to promote the Eco-friendly strategy through the celebrity endorsers as according to Byrne et al. (2003, p.283) ''celebrity can built, refresh and add new dimensions. What celebrities stand for enhances brands and they save valuable time in terms of creating the credibility a company has to create in order to built its brands by transferring their values to the brand. When consumers see a  credibly celebrity endorsing a product they think the company must be OK''. 

I think that it is hard to answer........!!!

London Fshion Week - Mary Katrantzou

Mary Katratzou Fall 2012-London Fashion Week

As a relatively new designer (only 28 years old), Mary Katrantzou has once proven that she belongs amongst the unique designers this London Fashion Week. She continued her use of colorful and architectural inspired shapes for her Fall 2012 collection and as a queen of print, her prints of this season remained incredibly and unique.

Mary Katratzou Fall 2012-London Fashion Week

Enjoy this video from Katrantzou's collection Fall 2012, I hope you enjoy it as much as I do

 

Swinging Sixties

In  the 60s simple to be young was to be fashionable.Teenagers no longer wanted to dress like their parents.The fashion revolution was youth oriented and youth driven and began in the streets rather than in the old line couture houses, street style had taken over to such an extent that Balenciaga retired in 1968 announcing that couture was dead. The Baby Boomers were coming of age.
 In Britain, musical taste and style of dress were closely linked and it was the mod look which first popularized the simple geometric shapes typical of the 1960s. Slim fitting, brightly colored garments were sold cheaply in boutiques all over ''Swinging London'' and had tremendous influence trough Europe and the U.S. In 1965, Dianna Vreeland, editor of Vogue magazine said ''London is the most swinging city in the world at the moment''.

Street Fashion, 1960s

                                                                  
The miniskirt was the mast eye-cathing garment of the decade, designed for an ideally skinny female form. Woman's Mirror magazine had been searching for models who were young and exceptionally thin, and found their ideal match in Lesley Harnby.Twiggy was the decades leading model, her gawky, knock kneed androgynous look became a significant style element of the 60s, and she was on the cover of every major fashion and teen magazine.

                                          

Twiggy-Vogue, July 1967

                                                         
The sixties saw major changes in the newspapers and magazines industry, with advert of color supplements for papers and the first 'tabloids' appearing, while many of the older papers were either taken over or creased publication. One of the best-known and longer-lasting regular addition was by the Daily Mail in 1968. Called Femail, examining, discussing and enlarging on aspect of what they perceived to be the interests of their female readership. Magazines, too, took on whole new look to match the changing culture, as the sixties marked a time when a women were starting to became more independent . Women's magazines like Nova, were very much more visually inventive, as were Vogue and Queen, using photo-lithography to adapt type to fit around picture.

Veruschka-Vogue, Febrouary 1969

                                                    

Queen carried articles about the latest jet-set upper class ''fashion icons'' using famous photographers such as Cacin Beaton,Cartier Bresson and Norman Parkison but also importantly, dealt with social issue. It was the first magazine to do an in-depth feature on ''social'' drug usage and was at the forefront with feminist issues. Furthermore, Mass Media not only contained more references to sex in 1950, but the media had also shifted from a ''conservative, restrictive, or rejecting'' attitude concerning sex to a more ''liberal, permissive, or accepting'' one (Scott and Franklin, 1972, p.80).

Magazines in 19th century

Fashion magazines are an essential component of the fashion industry. They are the medium that conveys and promotes the design's vision to the eventual purchaser. Fashion magazines arose mainly in nineteenth century as La Belle Assemblee (1806), The Englishwoman's Domestic Magazine(1852) and Vogue (1892). The changing role of nineteenth century women from a worker to the form to a woman of the society, was reflected in fashion transformations, with fashion magazines that spoke directly to women. Meanwhile, during the Victorian Era the rise of the economy allowed the common man to afford more clothing. Cloth making was easier and cheaper during the industrial boom of this time: Sewing machines and factories were used for the first time in history to provide mass qualities of clothing. Hence, magazines stressed the novelty and desirability of clothing picture.

                                             Victorian wedding dress from Harper Bazaar
                                                                   June 13, 1868

                                                    La Belle Assemblee 1826
                                                    

In addition the rise of department stores, the advert of mass-product clothing and the explosion of the fashion press had made the latest fashion knowledge more affordable and accessible to stylish women of all classes. The woman as consumer became a recurring feature of fashion plates and illustration after 1875 (Breward,1994) and remains until today the main consumer of fashion magazines.

                                                                 Vogue, June 1913

Hotness in the Onion look

Due to the Siberian climate that Europe has been through the past days here are
some ideas on how to be stylish even in the coolest days..... 

Kate Moss

 tip: The key to layering is keeping under-layers close-fitting. This keeps the look from being bulky and increases the comfort factor.

Gwneth Paltrow

and don't forget ..."fashion can really be magic"!
                           Kat