In Britain, musical taste and style of dress were closely linked and it was the mod look which first popularized the simple geometric shapes typical of the 1960s. Slim fitting, brightly colored garments were sold cheaply in boutiques all over ''Swinging London'' and had tremendous influence trough Europe and the U.S. In 1965, Dianna Vreeland, editor of Vogue magazine said ''London is the most swinging city in the world at the moment''.
Street Fashion, 1960s |
The miniskirt was the mast eye-cathing garment of the decade, designed for an ideally skinny female form. Woman's Mirror magazine had been searching for models who were young and exceptionally thin, and found their ideal match in Lesley Harnby.Twiggy was the decades leading model, her gawky, knock kneed androgynous look became a significant style element of the 60s, and she was on the cover of every major fashion and teen magazine.
Twiggy-Vogue, July 1967 |
The sixties saw major changes in the newspapers and magazines industry, with advert of color supplements for papers and the first 'tabloids' appearing, while many of the older papers were either taken over or creased publication. One of the best-known and longer-lasting regular addition was by the Daily Mail in 1968. Called Femail, examining, discussing and enlarging on aspect of what they perceived to be the interests of their female readership. Magazines, too, took on whole new look to match the changing culture, as the sixties marked a time when a women were starting to became more independent . Women's magazines like Nova, were very much more visually inventive, as were Vogue and Queen, using photo-lithography to adapt type to fit around picture.
Veruschka-Vogue, Febrouary 1969 |
Twiggy-Queen Magazine, 1960s |
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