Celebrities on street style

It would seem sometimes that z-list celebrities are virtually there to be mannequins for the fashion industry. When you see them in magazines and fashion blogs, and all you're told about is what they're wearing and not what they're doing, you do begin to wonder, don't you? Are we really meant to be in awe of such people, or they are reported about for other reasons? Why are we always told about what they are wearing? When you stop to think about it, more questions are raised.

Alexa Chung-Claudia Schiffer-Gwyneth Paltrow

 But does Celebrity fashion really influence what people wear in the high street? To a certain extent I think it does. Not only celebrity endorsers which defined from McCraken (1989) as '' any individual who enjoys public recognition and uses this recognition on behalf of a consumer good by appearing with it an advertisement'' (p.310)  have great influence on consumers buying behavior, but also implicit endorsement (I use this brand) and co-present endorsement (I merely appear with the brand)  (Miller and Allen, 2011) have a certain amount of influence on fashion.

Sarah Jessica Parket-Jessica Alba-Ashley Simpson

 
More and more examples of implicit and co-present endorsements can be seen in today's media...don't you think that a lot of consumers try to imitate them?